Ruth Coetzee

Freelance and business writer, content creator and transcriptionist

Hello and Welcome

I'm Ruth, a professional content writer and social media content creator offering freelance services to businesses and organisations that value clarity, consistency, and a professional tone in their written communications.
With a focus on understanding your brand's voice and values, I aim to deliver content that resonates with your audience and reflects your business as if it were my own.

What I do

Content Writing

Professional, audience-appropriate content for websites, blogs, newsletters, landing pages, and brochures. Each piece is crafted to align with your tone and business objectives.

Social Media Content Creation

Need engaging posts that stop the scroll and start conversations? Creating strategic and brand-aligned content for platforms like Facebook, Instagram and
Pinterest is what I do best. I help businesses maintain a consistent presence while engaging meaningfully with their community.

Ghostwriting

Professional ghost-writing for blogs, articles, white papers, speeches, and eBooks. Whether you're looking to establish thought leadership or share a message under your own name, I provide a seamless writing partnership.

Proofreading and Editing

Polishing your written work for clarity, tone, flow, and accuracy. I ensure your content is grammatically sound, structurally solid, and aligned with your brand’s message.

Self Publishing Guidance

Publishing your own book or eBook? I can support you with the independent publishing process, including manuscript preparation, formatting, editing, and guidance on platforms such as Amazon KDP.

Business Writing Services

I specialize in creating clear, concise, and practical business documentation tailored to each client’s unique operations.From Standard Operating Procedures (SOPs) and work instructions to company policies, training manuals, and process guides, I write with both compliance and usability in mind.My goal is to turn complex processes into easy-to-follow documents that improve efficiency, reduce errors, and support business growth.

Core Skills

  • Website Content Writing

  • Social Media Content Creation

  • Blog Writing

  • Non-Fiction Ghostwriting

  • Audio & Video Transcription

  • Content Repurposing

  • Editing & Proofreading

  • Self Publishing

  • Business Writing

My Approach

My goal is to offer more than just words.I offer a partnership by taking the time to understand your business, goals, and communication style so that I can represent your brand with integrity and authenticity.Industries I have worked with include:
• Professional services (coaching, alternative health, consulting)
• Education and non-profit organisations
• Agriculture, green and environmental sciences
• Artisan goods, market vendors, and creative entrepreneurs
• Lifestyle and wellness industriesVersatility is my strength, but authenticity and understanding your voice is key.

Why work with me?

  • Clear, prompt communication from enquiry to delivery

  • Professional, research-based writing tailored to your audience

  • Careful attention to tone, voice, and clarity

  • SEO-conscious writing without sacrificing quality

  • Flexible and dependable, with a solutions-focused mindset

Previous Work Sample
Pack

You’re welcome to download a comprehensive sample pack showcasing a range of writing styles, industries and content types of my previous work.Includes blog posts and web copy to social media content as well as ghostwritten pieces. It’s designed to give you a clear sense of how I approach tone, clarity, and brand voice.

Let's connect

If you are looking for reliable, professionally written content that represents your business with clarity and consistency, I would be happy to discuss how I can support your goals.

Let’s turn your ideas into meaningful words — and your message into momentum.Thank you for considering my services.